"Planting the Seeds of Eternity"
The Talmud relates that Choni Ha’maagel met a man planting a carob tree. Upon observing the effort expended by this individual, he was troubled that the person would literally never reap the benefits of his labor, since fruit would not emerge from the tree for another 70 years. When asked by Choni whether he would live to see the fruit, the man replied: “Just as my ancestors planted for me, I am planting for my descendants.”
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Rabbi Hyman Arbesfeld, z"l
Warren Weiss, z"l
NJOP*, an independent, non-denominational, Jewish non-profit organization, was established in 1987 by Rabbi Ephraim Z. Buchwald in response to the spiraling losses of Jews from Jewish life due to assimilation and lack of Jewish knowledge.
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Through its highly innovative and stimulating educational programming and influential social media platforms, NJOP conveys the relevance and vibrancy of Judaism to contemporary Jews by providing a greater understanding and knowledge of the basics of Judaism and Jewish life. Over the last 34 years, more than 1,712,923** North American Jews have been engaged Jewishly through NJOP’s positive, joyous Jewish programs and experiences.
NJOP’s renowned programs, such as READ HEBREW AMERICA AND CANADA, SHABBAT ACROSS AMERICA AND CANADA, PASSOVER, SUKKOT AND CHANUKAH ACROSS AMERICA. Shabbat and High Holiday Beginners Services and Crash Courses in Basic Judaism and Jewish History, have been offered at 5,173** synagogues and Jewish organizations across North America and in 41** additional countries around the globe. NJOP’s ever-expanding efforts, and its keen ability to recognize the most current cultural trends, have allowed it to become an acclaimed leader in Jewish social media. Every day, tens of thousands of fans and followers are presented with a means to positively and joyously participate in Jewish life through @JewishTweets on Twitter, NJOP’s Jewish Treats daily email and Facebook fan page. NJOP’s Jewish Treats’ YouTube channel boasts more than two million views.
Since its founding, NJOP has become one of the largest and most successful organizations, impacting broadly on Jewish engagement throughout the world.
NJOP extends special thanks to Mr. Sam Domb for his extraordinary efforts on behalf of NJOP and the Jewish people.
NJOP extends profound thanks to the “First Lady of NJOP,” Mrs. Sylvia Freyer for her extraordinary dedication and support.
*National Jewish Outreach Program is now NJOP
**Locations and participant numbers as of 12/21.